Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that there is enormous imbalance in our world that prioritize the virtual over the real.
Without speaking to the deep cultural, social and political ramifications that this paradoxical vortex creates, as UX practitioners we should have a good working understanding of the human mechanisms that interpret the attention we are all trying to gain from our users. Creating and design the sweet-spot between between rationality and emotional into our user experience will have immense influence over the success of our endeavors.
Written by Marc Niola – The UX Acrobat
Follow Marc on Twitter: @MarcNiola