Home Research Understanding The User Through Reason And Emotion

Understanding The User Through Reason And Emotion

Published on August 1, 2012 by in Research


In this sketchnote animation by The RSA, Iain McGilchrist talks about the science and philosophy of his work, and makes a passionate case for reprioritizing the right hemisphere.


Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that  there is enormous imbalance in our world that prioritize the virtual over the real.

Without speaking to the deep cultural, social and political ramifications that this paradoxical vortex creates, as UX practitioners we should have a good working understanding of the human mechanisms that interpret the attention we are all trying to gain from our users. Creating and design the sweet-spot between between rationality and emotional into our user experience will have immense influence over the success of our endeavors.

Written by  – The UX Acrobat

Follow Marc on Twitter: @MarcNiola


About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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