Home Posts tagged "UX (user experience)"
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Last Week in UX Today – 29 June 2015

Here are a few articles I found last week that I thought you would find worthwhile: What Google’s Mobile-First Rules Mean For Your Marketing Strategy Although Google’s addition of ‘mobile friendly’ to it’s search algorithm was announced and implemented weeks ago, the wider implications may not be clearly understood. It’s not just about being mobile

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Last Week in UX Today – 22 June 2015

Here are a few articles I found last week that I thought you would find worthwhile:   Where Social Media and SEO Fit in Today’s Content Marketing Mix Content marketing is one area of specialization that is particularly effective because of its focus on aligning targeted business objectives with customer needs through evolving and multi-channel content objects. This integrated approach is paramount for success as

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Last Week in UX Today – 08 June 2015

Here are a few articles I found last week that I thought you’d find worthwhile:   The Dribbblisation of Design This is an older article from last year, but the points expressed about the distinction between product design (including UX) and digital art are still valid. This article uncovers how digital art is masqueraded as product design on Dribbble. After exposing

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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UX and the Mobile Web

The following question was taken from a post on a LinkedIn UX group I belong to. Below is my view with supporting research: ‘Are UX people concerned about how quickly web pages load on smartphones & tablets?’ Putting aside my usual ‘it depends on strategy, scope, budget, etc..’ For the mobile web, load time is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Google Research Reveals Insight into Consumer Behavior

Published on October 25, 2012 by in Research

New Google research reveals we are a nation of ‘multi-screeners’.  As the mobile revolution becomes less a revolution and more mainstream, new consumer behaviors have emerged. The explosive growth of mobile phones and tablets coupled with the proliferation of cloud-based services has created some unique synergies. Consumers are now using multiple devices both simultaneously and sequently to achieve desired goals. Some of Google’s primary goals

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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User experiences align for Square and Starbucks

Business News: Starbucks and Square team-up and take the payment and buying experience to the next level. Has wallet-less payment finally arrived or is Square the latest version of Pet.com     Square Partners with Starbucks   Written by Marc Niola – The UX Acrobat Follow Marc on Twitter: @MarcNiola   About UX Acrobat – Marc NiolaMarc is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding The User Through Reason And Emotion

Published on August 1, 2012 by in Research

    Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that  there is enormous imbalance in our world that prioritize the virtual over the real.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Cutting through the noise, does Big Data equal Big Profits or Big Headaches

Published on July 2, 2012 by in Business

Big Demand for Big Data brings Big Profits? Lately Big Data has made some very obvious, yet subtle, inroads targeting specific users with specific ads and content to their screens. One prime example is the analytics that tracks and analyses our online/mobile/social media behavior and displays relevant banner ads based on our likes, check-ins and interests. Most of the data

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Improving Cablevision’s On Demand Menu Navigation

Published on June 25, 2012 by in Strategy

Cablevision’s On Demand menu navigation is suffering from: extremely long drill-downs, resulting in several unnecessary keystrokes; un-prioritized default selections, that increase drill-down; ambiguous menu selection options, resulting in complicated navigation. I have put together a PPT, available on Slideshare, that demonstrates the above problems using a scenario of trying to watch a missed episode of Mad Men.   It

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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R/GA tackles Big Data with Science, Strategy and Design

Published on May 24, 2012 by in Strategy

New York,  May 22, 2012 –  NYC UPA and R/GA put on a very interesting event on how to use Big Data to create deeper engagement and more meaningful user experiences. The presenters Andy Clark, Executive Creative Director and Tye Rattenbury, Director Data Science Strategy discussed the science, strategy and design that goes into inventing new user experiences. The innovative solutions Tye

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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