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Another Look at A/B Testing

Published on May 12, 2015 by in Usability

I have been doing A/B Testing periodically for years and I’m usually surprised by the the results. Sometimes the results trump design principles, sometimes the results are counter-intuitive, but most of the times the results lead to valuable insights. All this taught me that if I’m not doing A/B testing before and/or during and/or after

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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New Partnership: Samsung and Google TV

To further develop the successful partnership of Samsung and Android in the smartphone market, Google is once again going back to well to start a new Smart TV partnership with Samsung. Samsung Smart TV’s will offer  Google Play, YouTube and Google’s flagship browser Chrome. This partnership is expected to gain wide market acceptance from users

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding The User Through Reason And Emotion

Published on August 1, 2012 by in Research

    Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that  there is enormous imbalance in our world that prioritize the virtual over the real.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Improving Cablevision’s On Demand Menu Navigation

Published on June 25, 2012 by in Strategy

Cablevision’s On Demand menu navigation is suffering from: extremely long drill-downs, resulting in several unnecessary keystrokes; un-prioritized default selections, that increase drill-down; ambiguous menu selection options, resulting in complicated navigation. I have put together a PPT, available on Slideshare, that demonstrates the above problems using a scenario of trying to watch a missed episode of Mad Men.   It

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Why Angry Birds is so successful and popular: a cognitive teardown of the user experience

Recently clients have asked about the phenomenally successful casual computer game Angry Birds, designed for mobile phones, tablets and other platforms. Interesting analysis from Mauro New Media into the popularity of the addictive game Angry Birds. Take-Aways: Simple yet engaging interaction concepts: the simple design of Angry Birds creates a low learning barrier to entry, while

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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