Home Posts tagged "usability testing"
formats

Another Look at A/B Testing

Published on May 12, 2015 by in Usability

I have been doing A/B Testing periodically for years and I’m usually surprised by the the results. Sometimes the results trump design principles, sometimes the results are counter-intuitive, but most of the times the results lead to valuable insights. All this taught me that if I’m not doing A/B testing before and/or during and/or after

Read More…

About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 
formats

A/B Testing – An Overview

Published on October 9, 2012 by in Research

By Marc Niola | October 8, 2012 A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like—in order to discover which has better response rate, better sales conversion rate, or the like (Source: Wikipedia). Several researchers and marketers use A/B testing to gain valuable insights about customer’s behavior

Read More…

About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments