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A/B Testing – An Overview

Published on October 9, 2012 by in Research

By Marc Niola | October 8, 2012 A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like—in order to discover which has better response rate, better sales conversion rate, or the like (Source: Wikipedia). Several researchers and marketers use A/B testing to gain valuable insights about customer’s behavior

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding The User Through Reason And Emotion

Published on August 1, 2012 by in Research

    Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that  there is enormous imbalance in our world that prioritize the virtual over the real.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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