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The Evolution of Branding: How Brisk Ice Tea taps the Power of Customer Participation, Social Media and Collaboration

Published on February 8, 2012 by in Business

There has been a fundamental shift in the way branding and tradition business principles are practiced. The internet, social media and the increasing power of mobile devices has turned many accepted business approaches on its head. No longer are the Four P’s of marketing (product, place, promote and price) delivering the value it once did.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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