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Google Research Reveals Insight into Consumer Behavior

Published on October 25, 2012 by in Research

New Google research reveals we are a nation of ‘multi-screeners’.  As the mobile revolution becomes less a revolution and more mainstream, new consumer behaviors have emerged. The explosive growth of mobile phones and tablets coupled with the proliferation of cloud-based services has created some unique synergies. Consumers are now using multiple devices both simultaneously and sequently to achieve desired goals. Some of Google’s primary goals

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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The Evolution of Branding: How Brisk Ice Tea taps the Power of Customer Participation, Social Media and Collaboration

Published on February 8, 2012 by in Business

There has been a fundamental shift in the way branding and tradition business principles are practiced. The internet, social media and the increasing power of mobile devices has turned many accepted business approaches on its head. No longer are the Four P’s of marketing (product, place, promote and price) delivering the value it once did.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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Branding Opportunities for Info Savvy Companies

Published on December 8, 2011 by in Business

A recent study by the Wheaton Business School reveals the challenges businesses face from the exponential growth of data, knowledge and social media with their ability to capitalize on the utility of turning these new information streams into actionable profit-making strategies.   Data is now being generated at increasingly astounding rates; and the amount of

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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