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Cutting through the noise, does Big Data equal Big Profits or Big Headaches

Published on July 2, 2012 by in Business

Big Demand for Big Data brings Big Profits? Lately Big Data has made some very obvious, yet subtle, inroads targeting specific users with specific ads and content to their screens. One prime example is the analytics that tracks and analyses our online/mobile/social media behavior and displays relevant banner ads based on our likes, check-ins and interests. Most of the data

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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R/GA tackles Big Data with Science, Strategy and Design

Published on May 24, 2012 by in Strategy

New York,  May 22, 2012 –  NYC UPA and R/GA put on a very interesting event on how to use Big Data to create deeper engagement and more meaningful user experiences. The presenters Andy Clark, Executive Creative Director and Tye Rattenbury, Director Data Science Strategy discussed the science, strategy and design that goes into inventing new user experiences. The innovative solutions Tye

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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The Potential of Big Data

Published on February 23, 2012 by in Strategy

According to a recent article by McKinsey Quarterly, “Big Data” capture and analysis will be the new front-lines for companies trying to stay competitive in the Information Age. I have been following this trend for the past year as the Big Data leaders (SAP, Oracle, Microsoft and IBM) jockey for position. And as mainstream businesses start catching

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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