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Will Apple go head-to-head with Amazon’s Fire

Published on May 31, 2012 by in Strategy

According to Trefis Apple does not need to answer Amazon’s Fire with an iPad mini. Research from Trefis has shown that ” iPad sales post the Kindle Fire launch have emphatically dispelled concerns that the iPad might take a beating unless a smaller iPad is launched.”  The margin hits Apple would suffer if it developed and competed

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