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Another Look at A/B Testing

Published on May 12, 2015 by in Usability

I have been doing A/B Testing periodically for years and I’m usually surprised by the the results. Sometimes the results trump design principles, sometimes the results are counter-intuitive, but most of the times the results lead to valuable insights. All this taught me that if I’m not doing A/B testing before and/or during and/or after

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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