Here are a few articles I found last week that I thought you would find worthwhile:
What Google’s Mobile-First Rules Mean For Your Marketing Strategy
Although Google’s addition of ‘mobile friendly’ to it’s search algorithm was announced and implemented weeks ago, the wider implications may not be clearly understood. It’s not just about being mobile web friendly. Google also implemented mobile app indexing which allows brands to target specific pages in it’s mobile app. As mobile continues to fragment the traditional customer journey framework understanding how our product architecture (think website, app and social media) integrate into a seamless experience will be the mark of success. Read the article here.
Iterative Sketching
Approaching design problems with a lo-fidelity iterative sketching process can yield quick insights and inspire team collaboration. Aten describes it’s sketching approach with a few examples how to get started. Read the article here.
What People Mean When They Talk About UX
UX is very often misunderstood and hard to explain. GoBySavvy offers some great analogies for explaining the multiple facets of UX. Read the article here.
This Week in Bad UX:
The Service Design NYC (@SDN_NYC) registration page is a great example of Evil By Design withholding the cost until the very end of the check process. Check out the page for yourself here.
Design Resource
Lean Startup Meets Design Thinking – Great video with Eric Ries, author of The Lean Startup and, Tim Brown, CEO of IDEO.
Worth mentioning Meetups this week:
29 June – Sketch App in the an Agency Environment
30 June – The Design Gym Design Thinking Pizza Party
Written by Marc Niola – The UX Acrobat
About UX Acrobat - Marc Niola
Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.
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