Home Archive for category "Strategy"
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Being on Mobile does mean you’re mobile. (Putting Context into Mobile Use and Design)

Joe Welinske of Blink recently interviewed Luke Wroblewski. Luke discusses the reaction to his book Mobile First. He offers suggestions for UX professionals on how to gain support for a mobile first design strategy. Luke mentions that close to 20% of mobile usage happens when users are sitting in front of the TV and that

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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UX and the Mobile Web

The following question was taken from a post on a LinkedIn UX group I belong to. Below is my view with supporting research: ‘Are UX people concerned about how quickly web pages load on smartphones & tablets?’ Putting aside my usual ‘it depends on strategy, scope, budget, etc..’ For the mobile web, load time is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Improving Cablevision’s On Demand Menu Navigation

Published on June 25, 2012 by in Strategy

Cablevision’s On Demand menu navigation is suffering from: extremely long drill-downs, resulting in several unnecessary keystrokes; un-prioritized default selections, that increase drill-down; ambiguous menu selection options, resulting in complicated navigation. I have put together a PPT, available on Slideshare, that demonstrates the above problems using a scenario of trying to watch a missed episode of Mad Men.   It

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Will Apple go head-to-head with Amazon’s Fire

Published on May 31, 2012 by in Strategy

According to Trefis Apple does not need to answer Amazon’s Fire with an iPad mini. Research from Trefis has shown that ” iPad sales post the Kindle Fire launch have emphatically dispelled concerns that the iPad might take a beating unless a smaller iPad is launched.”  The margin hits Apple would suffer if it developed and competed

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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R/GA tackles Big Data with Science, Strategy and Design

Published on May 24, 2012 by in Strategy

New York,  May 22, 2012 –  NYC UPA and R/GA put on a very interesting event on how to use Big Data to create deeper engagement and more meaningful user experiences. The presenters Andy Clark, Executive Creative Director and Tye Rattenbury, Director Data Science Strategy discussed the science, strategy and design that goes into inventing new user experiences. The innovative solutions Tye

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Engage, Empower and Execution

Published on March 26, 2012 by in Strategy

This month I would like to shift the usual outward focus of branding and media to inside the organization for some innovative management practices that a few leading companies are taking. McKinsey just published its second of a three part competition on inspiring management practices. The complete article can be found at McKinsey.com. Below is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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The Potential of Big Data

According to a recent article by McKinsey Quarterly, “Big Data” capture and analysis will be the new front-lines for companies trying to stay competitive in the Information Age. I have been following this trend for the past year as the Big Data leaders (SAP, Oracle, Microsoft and IBM) jockey for position. And as mainstream businesses start catching

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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Smart Companies are Realizing Social Media Needs Vigilant Risk Management

Published on January 15, 2012 by in Strategy

Many business owners often start a social media engagement without a clear strategy for handling bad publicity when it happens. The operative word here is “when” not “if”. Having a plan in place before bad publicity occurs can often make the difference between a public relations nightmare or a marketing hiccup. In the age of

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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