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The 7 Deadly Sins of User Research

Published on January 15, 2015 by in Research

I came across this article by Dr. David Travis on user research that resonated some core research methods that should be ‘top-of-mind’ when conducting user research. The article also includes some great tips for getting the design team increasingly involved and invested in getting to know the user / customer. Below are some highlights from the article and

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding Personas – An Interview with Alan Cooper

Published on November 2, 2014 by in Research

Cascade SF hosted Alan Cooper for an interesting exchange of ideas and opinions about personas and goal-directed design. This was the first time I heard Alan speak and although I own two of his books The Inmates for Running the Asylum and About Face I am now a bigger fan. Alan’s no nonsense, matter of fact delivery

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Andriod Design Principles: Enchant, Simplify and Amaze

Published on October 20, 2013 by in Research

Google’s long history of using quantitative analysis to support design decisions has taken a leap to becoming more customer-centric with Android’s new design principles. Based on the work of noble-prize winner Daniel Kahneman, Barbara Fredrickson and John Gottman, Google has successfully synthesized research on economic psychology, human decision-making and relationships to form design principles that reduce

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Google Research Reveals Insight into Consumer Behavior

Published on October 25, 2012 by in Research

New Google research reveals we are a nation of ‘multi-screeners’.  As the mobile revolution becomes less a revolution and more mainstream, new consumer behaviors have emerged. The explosive growth of mobile phones and tablets coupled with the proliferation of cloud-based services has created some unique synergies. Consumers are now using multiple devices both simultaneously and sequently to achieve desired goals. Some of Google’s primary goals

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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A/B Testing – An Overview

Published on October 9, 2012 by in Research

By Marc Niola | October 8, 2012 A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like—in order to discover which has better response rate, better sales conversion rate, or the like (Source: Wikipedia). Several researchers and marketers use A/B testing to gain valuable insights about customer’s behavior

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Samsung and Apple Lead Smartphone Market

Published on August 10, 2012 by in Research

While Apple and Samsung fight it out in court over alleged patent infringement, new data from Business Insider reveals that the smartphone industry is dominated by the two  rivals. That might not be so shocking, instead the rapid decline of mostly every other manufacturer is. Nokia’s drop is by far the most dramatic, followed by

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding The User Through Reason And Emotion

Published on August 1, 2012 by in Research

    Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that  there is enormous imbalance in our world that prioritize the virtual over the real.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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Will Android fragmentation get better or worst?

Published on June 3, 2012 by in Research

OpenSignalMaps‘ new Infographic reveals accelerating fragmentation for the Android eco-system. OpenSignalMaps (a mobile communication research firm) tapped data from over 700,000 devices to produce a visualization of the state of fragmentation in the Android space. With that many devices, designing apps can be a challenge, do would think? As I’ll argue Android’s fissures are not as bad has

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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Amid Economic Uncertainty Mobile Continues to Show Spectacular Growth

Published on May 24, 2012 by in Research

As mobile continues to make significance inroads, some fairly recent data confirms the mobile revolution as only just begun. The scale of adaptation going forward only looks to accelerate, leaving many to wonder if then are properly positioned to transition with the rest of the world. From a UX perspective there is a slew of strategic, usability and design

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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