I came across this article by Dr. David Travis on user research that resonated some core research methods that should be ‘top-of-mind’ when conducting user research. The article also includes some great tips for getting the design team increasingly involved and invested in getting to know the user / customer. Below are some highlights from the article and
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About UX Acrobat - Marc Niola
Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.
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