Home Strategy Being on Mobile does mean you’re mobile. (Putting Context into Mobile Use and Design)

Being on Mobile does mean you’re mobile. (Putting Context into Mobile Use and Design)

Joe Welinske of Blink recently interviewed Luke Wroblewski. Luke discusses the reaction to his book Mobile First. He offers suggestions for UX professionals on how to gain support for a mobile first design strategy.

Luke mentions that close to 20% of mobile usage happens when users are sitting in front of the TV and that 39% of people use their mobile device in the bathroom. Just because your users are on a mobile device doesn’t mean they are mobile. Google’s Multi-screen World study also revealed that most mobile use is in short blast when user has downtime or laptop/desktop is inaccessible. Putting mobile use and design into context is difficult, but not impossible. Google’s Multi-screen World report is a great start for putting mobile into context. The report emphasizes two main modes of  ‘multi-screening’: sequential and simultaneous screening that helps explain how and in what context people use their mobile devices.

Working with the constraints of being lightweight, fast and efficient on mobile first you can translate the same experience on to tablets, laptops and desktops. With context parity and progressive enhancement building mobile first can spawn winning solutions for ‘traditional’ screen sizes.


Written by  – The UX Acrobat

Follow Marc on Twitter: @MarcNiola




About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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