Home Articles posted by Marc Niola (Page 4)
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Engage, Empower and Execution

Published on March 26, 2012 by in Strategy

This month I would like to shift the usual outward focus of branding and media to inside the organization for some innovative management practices that a few leading companies are taking. McKinsey just published its second of a three part competition on inspiring management practices. The complete article can be found at McKinsey.com. Below is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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The Potential of Big Data

According to a recent article by McKinsey Quarterly, “Big Data” capture and analysis will be the new front-lines for companies trying to stay competitive in the Information Age. I have been following this trend for the past year as the Big Data leaders (SAP, Oracle, Microsoft and IBM) jockey for position. And as mainstream businesses start catching

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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The Evolution of Branding: How Brisk Ice Tea taps the Power of Customer Participation, Social Media and Collaboration

Published on February 8, 2012 by in Business

There has been a fundamental shift in the way branding and tradition business principles are practiced. The internet, social media and the increasing power of mobile devices has turned many accepted business approaches on its head. No longer are the Four P’s of marketing (product, place, promote and price) delivering the value it once did.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Smart Companies are Realizing Social Media Needs Vigilant Risk Management

Published on January 15, 2012 by in Strategy

Many business owners often start a social media engagement without a clear strategy for handling bad publicity when it happens. The operative word here is “when” not “if”. Having a plan in place before bad publicity occurs can often make the difference between a public relations nightmare or a marketing hiccup. In the age of

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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A Brief Overview of QR codes and AR Marketing

Augment Reality (AR) and QR (quick response) tag marketing- one of the hottest new interactive features innovative brands, are using to engage their customers and supplement their products/services. One of the latest brands to use an AR app with QR tags is Moosejaw, a clothing retailer, with its new Moosejaw X-RAY app. The app, available

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Branding Opportunities for Info Savvy Companies

Published on December 8, 2011 by in Business

A recent study by the Wheaton Business School reveals the challenges businesses face from the exponential growth of data, knowledge and social media with their ability to capitalize on the utility of turning these new information streams into actionable profit-making strategies.   Data is now being generated at increasingly astounding rates; and the amount of

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Why Angry Birds is so successful and popular: a cognitive teardown of the user experience

Recently clients have asked about the phenomenally successful casual computer game Angry Birds, designed for mobile phones, tablets and other platforms. Interesting analysis from Mauro New Media into the popularity of the addictive game Angry Birds. Take-Aways: Simple yet engaging interaction concepts: the simple design of Angry Birds creates a low learning barrier to entry, while

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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