Home Articles posted by Marc Niola (Page 2)
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Microsoft launches SkyDrive

Microsoft released its new SkyDrive Xbox app, last month, available on Windows 8, Android and iOS devices. With incumbents like Dropbox and Google Drive, SkyDrive is more than a little late too cloud services. Microsoft also announced it will be release 40 new apps for Xbox from now until spring. Below is a short list of features, promo video

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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UX and the Mobile Web

The following question was taken from a post on a LinkedIn UX group I belong to. Below is my view with supporting research: ‘Are UX people concerned about how quickly web pages load on smartphones & tablets?’ Putting aside my usual ‘it depends on strategy, scope, budget, etc..’ For the mobile web, load time is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Google Research Reveals Insight into Consumer Behavior

Published on October 25, 2012 by in Research

New Google research reveals we are a nation of ‘multi-screeners’.  As the mobile revolution becomes less a revolution and more mainstream, new consumer behaviors have emerged. The explosive growth of mobile phones and tablets coupled with the proliferation of cloud-based services has created some unique synergies. Consumers are now using multiple devices both simultaneously and sequently to achieve desired goals. Some of Google’s primary goals

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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A/B Testing – An Overview

Published on October 9, 2012 by in Research

By Marc Niola | October 8, 2012 A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like—in order to discover which has better response rate, better sales conversion rate, or the like (Source: Wikipedia). Several researchers and marketers use A/B testing to gain valuable insights about customer’s behavior

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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New Partnership: Samsung and Google TV

To further develop the successful partnership of Samsung and Android in the smartphone market, Google is once again going back to well to start a new Smart TV partnership with Samsung. Samsung Smart TV’s will offer  Google Play, YouTube and Google’s flagship browser Chrome. This partnership is expected to gain wide market acceptance from users

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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User experiences align for Square and Starbucks

Business News: Starbucks and Square team-up and take the payment and buying experience to the next level. Has wallet-less payment finally arrived or is Square the latest version of Pet.com     Square Partners with Starbucks   Written by Marc Niola – The UX Acrobat Follow Marc on Twitter: @MarcNiola   About UX Acrobat – Marc NiolaMarc is

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Samsung and Apple Lead Smartphone Market

Published on August 10, 2012 by in Research

While Apple and Samsung fight it out in court over alleged patent infringement, new data from Business Insider reveals that the smartphone industry is dominated by the two  rivals. That might not be so shocking, instead the rapid decline of mostly every other manufacturer is. Nokia’s drop is by far the most dramatic, followed by

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding The User Through Reason And Emotion

Published on August 1, 2012 by in Research

    Understanding how users think and feel is imperative to creating engaging and useful products. How we all process our thoughts and feelings have tremendous effect on the way we perceive the world. In this feature article and attached video Iain McGilchrist argues that  there is enormous imbalance in our world that prioritize the virtual over the real.

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Cutting through the noise, does Big Data equal Big Profits or Big Headaches

Published on July 2, 2012 by in Business

Big Demand for Big Data brings Big Profits? Lately Big Data has made some very obvious, yet subtle, inroads targeting specific users with specific ads and content to their screens. One prime example is the analytics that tracks and analyses our online/mobile/social media behavior and displays relevant banner ads based on our likes, check-ins and interests. Most of the data

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Improving Cablevision’s On Demand Menu Navigation

Published on June 25, 2012 by in Strategy

Cablevision’s On Demand menu navigation is suffering from: extremely long drill-downs, resulting in several unnecessary keystrokes; un-prioritized default selections, that increase drill-down; ambiguous menu selection options, resulting in complicated navigation. I have put together a PPT, available on Slideshare, that demonstrates the above problems using a scenario of trying to watch a missed episode of Mad Men.   It

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
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