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Last Week in UX Today – 29 June 2015

Here are a few articles I found last week that I thought you would find worthwhile: What Google’s Mobile-First Rules Mean For Your Marketing Strategy Although Google’s addition of ‘mobile friendly’ to it’s search algorithm was announced and implemented weeks ago, the wider implications may not be clearly understood. It’s not just about being mobile

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Last Week in UX Today – 22 June 2015

Here are a few articles I found last week that I thought you would find worthwhile:   Where Social Media and SEO Fit in Today’s Content Marketing Mix Content marketing is one area of specialization that is particularly effective because of its focus on aligning targeted business objectives with customer needs through evolving and multi-channel content objects. This integrated approach is paramount for success as

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Last Week in UX Today – 15 June 2015

Here are a few articles I found last week that I thought you’d find worthwhile: Material Design: Why the Floating Action Button is bad UX design Although Google’s Material (M) design language has been around for over a year, there are still many people still not familiar with it. Fast Company recently did an article called How Google Finally Got

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Last Week in UX Today – 08 June 2015

Here are a few articles I found last week that I thought you’d find worthwhile:   The Dribbblisation of Design This is an older article from last year, but the points expressed about the distinction between product design (including UX) and digital art are still valid. This article uncovers how digital art is masqueraded as product design on Dribbble. After exposing

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Another Look at A/B Testing

Published on May 12, 2015 by in Usability

I have been doing A/B Testing periodically for years and I’m usually surprised by the the results. Sometimes the results trump design principles, sometimes the results are counter-intuitive, but most of the times the results lead to valuable insights. All this taught me that if I’m not doing A/B testing before and/or during and/or after

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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The 7 Deadly Sins of User Research

Published on January 15, 2015 by in Research

I came across this article by Dr. David Travis on user research that resonated some core research methods that should be ‘top-of-mind’ when conducting user research. The article also includes some great tips for getting the design team increasingly involved and invested in getting to know the user / customer. Below are some highlights from the article and

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Understanding Personas – An Interview with Alan Cooper

Published on November 2, 2014 by in Research

Cascade SF hosted Alan Cooper for an interesting exchange of ideas and opinions about personas and goal-directed design. This was the first time I heard Alan speak and although I own two of his books The Inmates for Running the Asylum and About Face I am now a bigger fan. Alan’s no nonsense, matter of fact delivery

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Andriod Design Principles: Enchant, Simplify and Amaze

Published on October 20, 2013 by in Research

Google’s long history of using quantitative analysis to support design decisions has taken a leap to becoming more customer-centric with Android’s new design principles. Based on the work of noble-prize winner Daniel Kahneman, Barbara Fredrickson and John Gottman, Google has successfully synthesized research on economic psychology, human decision-making and relationships to form design principles that reduce

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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2013 UX Awards

Published on June 16, 2013 by in Resource

The third annual UX Awards was last month and showcased some of the best UX designs of the past year. Held at Parson’s Tishamn Auditorium in the West Village the event was packed with several big name agencies and designers. As a leading community sponsor of the event, NYC UX Acrobatics shared in the celebration of great

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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Being on Mobile does mean you’re mobile. (Putting Context into Mobile Use and Design)

Joe Welinske of Blink recently interviewed Luke Wroblewski. Luke discusses the reaction to his book Mobile First. He offers suggestions for UX professionals on how to gain support for a mobile first design strategy. Luke mentions that close to 20% of mobile usage happens when users are sitting in front of the TV and that

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About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

Connect with Marc on

 
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