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A Brief Overview of QR codes and AR Marketing

Augment Reality (AR) and QR (quick response) tag marketing- one of the hottest new interactive features innovative brands, are using to engage their customers and supplement their products/services.
One of the latest brands to use an AR app with QR tags is Moosejaw, a clothing retailer, with its new Moosejaw X-RAY app. The app, available on iPhone, iPad and Android platforms, uses AR technology to reveal fashion models in their skivvies that appear fully dressed in the catalog. The app uses a mobile device camera and when placed over certain models it exposes the models in their bare essentials.
According Lauren Indvik at Mashable, sales have jumped-up by 37% since the release of the app; and it has created quite a buzz on several social networks. But Gary Wohlifeill, Moosejaw’s, creative director, is not impressed. Stating that considering the amount of time people interact with the catalog using the new app, the fact that sales have increased is only natural. Modesty or over-confidence aside the conversion rate has been rather stellar. A QR code with a link to the app download is available at the end of the video.
Another example of the interactive AR marketing potential was probably the December 2009 issue of Esquire featuring Robert Downey Jr. By downloading an app from Esquire and holding the magazine cover up to your computer’s camera Downey would pop-up and introduce the magazine. The video below previews the AR app:
Until recently there have been two different QR tags (the traditional 2D bar-code type and Microsoft Tags) that require two different types of readers.
traditional QR
Microsoft Tag
However, this week Microsoft released an update for its Microsoft Tags app which now reads QR codes, Microsoft (MS) Tags with the added capability to network with NFC (near field communication) enabled devices. This convergence may help spend this technology to larger audiences, especially during the time of rapid smart-phones and tablets devices adaption.
QR codes and MS Tags have wide application for both large enterprises and small businesses. You may have already notice the tags on the corner of some ads on the subway, on billboards or in store fronts. Tech savvy individuals are putting QR codes on their business cards and others are including them in their e-mail signatures.
Moreover, entrepreneurial restaurants are using QR codes on their menus to offer more details about their menu items. One of the best examples is from a restaurant in Boston that uses QR codes to highlight recipes of certain dishes and introduce their chef through a QR code via smart-phones or tablets. Updating QR codes is easy through a back-end QR editor that allows you to change the QR link without having to print new menus every time there is change.
The time for QR codes, Microsoft Tags and AR has arrived and if your business is not using this technology now your competition will be using it tomorrow. To learn more about QR codes, Microsoft Tags and Augmented Reality check out the links I provided below. Generating the QR codes is fairly easy, but AR tags or the supporting AR technology is a little more complicated, usually requiring production cost and development time. For further help creating QR codes or developing a marketing campaign around them for any business you can contact Digital Cunzai for a free consultation.
Please feel free to leave comments or add additional details. This brief overview is by the last word on the topic.
Reference:
Augment Reality Browser: Layar

About UX Acrobat - Marc Niola

Marc is an expert UX professional with a focus on customer-centered design principles, social media, gamification and psychology. He has developed innovative business solutions for global corporations, SME, agencies, clients and brands.

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