The third annual UX Awards was last month and showcased some of the best UX designs of the past year. Held at Parson’s Tishamn Auditorium in the West Village the event was packed with several big name agencies and designers.
As a leading community sponsor of the event, NYC UX Acrobatics shared in the celebration of great UX design, created by some of the most outstanding professionals around the world.
The evening kicked-off with an overview of the event by Beverly May (Founder and President of OTV) followed by juror introductions. The keynote speaker was Robyn Peterson, who give a rather enlightening narrative about the culture and technology of a news aggregator he works for that targets the impressible ‘connected generation’.
One of the most entertaining parts of the night was watching and listening to the jurors ‘discuss’ their judging criteria. One got the impression that there was plenty of backroom arguing over what judging criteria held more weight than others. This dynamic / tension or display of passion is what made the awards so interesting.
Below is a list of all the winners of the night’s ceremonies:
- Grand prize, best everyday utility: Google: Google Now
- Gold prize, best digital media transformation: Cava Interactive: Helsingin Sanomat Digital Transformation
- Gold prize, best social learning platform: Schema Design, LLC: Actively Learn
- Silver prize, best accessibility innovation: Virginia Tech: Activ
- Silver prize, best consumer device: Belkin: WeMo
- Silver prize, best UX research process: Digitas: Cessna – We Have Your Jet
- Silver prize, most useful consumer health care service: ZocDoc
- Bronze prize, most persuasive use of data: EffectiveUI: Water For People – Re-Imagine Reporting Platform
- Bronze prize, best clinical health care experience: Cerner Corporation/ User Experience: PowerChart Touch
- Bronze prize, best classroom learning experience: Amplify: Amplify Tablet
- Fi: Gannett: USAToday.com site redesign
- kbs + Spies & Assassins: PUMA Joypad Wall
- kbs + Spies & Assassins: BMW ActiveE – A Social Experiment Shaping the Future of Mobility
- Huge: American Express – Consumer Digital Acquisition Journey
- R/GA: Nike+ FuelBand
- SAP: RealSpend
One of my personal favorites was the Silver prize winner for best UX research process – Digitas: Cessna – We Have Your Jet.
Digitas took Cessna’s outdated website and brought it into the 21st century with the insights gained from some of the hallmarks of expectation UX design: masterful IA work with its use of intuitive navigation and user and stakeholder research that were distilled into personas and customer journey maps. These discoveries obviously informed the sitemaps and wireframes that were later enhanced by the sleek and elegant visual design.
Cessna’s new site hit the perfect balance of being extremely well organized with incredible rich interactions that are informational as well as beautiful. Although Google Now was the grand prize winner, I believe Cessna and Digitas demonstrated how exceptional UX can improve ROI, customer satisfaction and brand loyal.
Overall a great night for UX and we are already looking forward to our continued support and to next year’s ceremonies!!!
Written by Marc Niola – The UX Acrobat
Follow Marc on Twitter: @MarcNiola